If you think buying another bottle of fragrance when you’re
not even halfway through the one you got in your Christmas stocking seems like
an expensive extravagance, think again. With the multi-million buck men’s
fragrance market mushrooming year on year, the days of a solitary bottle of
aftershave sitting on the bathroom shelf are long gone. Partly it’s down
to the slew of smelly choice tempting us to multi-buy, but it’s also
down to the fact us fellas have cottoned on to the power of the pong: that
how we smell can say a lot about who we are or, indeed, who we want to be.
Consequently, there’s a range of complex eaux sprays for every occasion,
mood and, like fashion, season. As spring is more redolently heady with aromas
than any other time of the year, here’s the best of the current crop
of cologne stars.
1. Prada Amber Pour Homme
(30ml, £37): Favoured fashionista of the trend-aware cognoscenti Miuccia
Prada’s first foray into the men’s fragrance field now comes in a
conveniently compact 10ml bullet bottle (with refills), making this cool, clean
scent a great travel bag essential for those much-needed spring breaks.
2. Eau Sauvage by Dior
(50ml, £31): Launched in 1966, it’s still the bestselling fragrance
in France. Packing an aggressive citrus punch fading to a subtle woody, oriental
mist, this statement scent is for the unreconstructed, machismo’d man who
thinks metrosexuality is something to do with having a bit of slap’n’tickle
on a train.
3. Hammam Bouquet By Penhaligon’s
(50ml, £45): A flowery number that initially threatens to overpower the
senses of anyone in the immediate vicinity with the waft of roses and musk but
then gently recedes to become more refined and delicate. A trad classic steeped
in spring’s familiar bouquet.
4. Jean Paul Gaultier Fleur Du Mâle
Perfumer Francis Kurkdjian was just 25 when he created the seminal Le Mâle
for the house of Gaultier back in 1995 and he’s been behind all subsequent
olfactory offerings since, including this latest one. Based on notes - smells
to you and me - of orange blossom, this has the trademark Gaultier unisex flavour.
5. Eau D’Hermès
(100ml, £45): Pungent cumin and floral undertones are in the whiff mix
here, but its quintessence is raging-bull manliness reminiscent of whisky-soaked
nights in dodgy gambling dens where you can still sneak a cheeky tab. If shameless
and corrupt wealth had a smell, this would be it.
6. Himalaya by Creed
(75ml, £95): From the Cadillac of cologne companies, this is inspired by
the bracingly crisp air of the Himalayan mountain range. It teams the freshness
of grapefruit with the warm mossiness and muskiness of grass and because of the
luxe packaging it also cuts a mean dash amidst all your other grooming clutter.
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Jason
Jones sniffs out the best scents in town