Even blokes who profess to love the whole cleanse/tone/moisturise shtick are often a bit apologetic about it all - it’s either extravagantly self-indulgent or something to keep schtum about. Well, we’ve now been given permission to be ridiculously narcissistic because the new buzzword in grooming across the board is… luxury. Technically, all grooming products are a luxury as they’re not exactly essentials, merely desirables so with that in mind here’s our list of the ones we desire most.

1. Dior Homme Derma System
(Revitalising Serum, Eye Serum, Moisturising Lotion & Repairing Emulsion, £150): Every luxorexic needs a good all-purpose skin regime and this is the most impressive, passing muster on all counts. Effective cleansing, pore-blitzing and texture-refining - the face and eye serums are especial reasons to adore Dior - buying everything may seem expensive but this is investment grooming, and luxury, by its very nature, can be on the steep side.

2. Julisis Precious Metal Shower Gels
(150ml, £40): Forget wearing gold or silver and start soaping up with them. The gold-laced gel is designed for morning ablutions, while the silvery version is for stress-alleviating evening showers. How luxurious can you get?

3. Elemis Aching Muscle Super Soak
(400ml, £30): If you’re still labouring under the delusion baths are just a girly luxury (come on, lads, get with the programme), this deep-heat aroma therapeutic remedy is robust enough not to emasculate the insecure among us as well as easing overworked muscles.

4. Korner Embrace Body Cream
(200ml, £40): Crammed with high concentrations of vitamin-soaked exotic oils from all over the globe, its luxe credentials are impeccable. Hi-tech, natural-rich and architecturally striking on a shelf, it’s the dernier cri in design.

5. Montague Jeunesse Five-Minute Face Masque
(1oz, £1.50): Nothing says luxury quite like a face pack. This is refreshing and non-fiddly, coming as it does in one complete cloth with eye and nose holes. OK, you may look like Hannibal Lecter but you’ll end up with cannibal-edible skin. Proof luxury doesn’t always have to cost the earth. And, for you delicate macho flowers out there, ignore the pretty woman on the front.

6. Carmex Lip Balm
(10g, £2.25): Again, another lesson a luxe shot can come cheap. This is less about price and more about feel. Moisturising without being oil-slicky, it keeps lips luxuriantly lubed-up. Favoured product of supermodels and the groomerati alike, if it’s good enough for them it’s good enough for a bunch of roughhouse slobs like us.

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