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Omega - Master Of The Sea

Based in Biel, Switzerland watchmaking giants, Omega, are known for their precision timekeeping with a remarkable selection of watches, including the iconic Seamaster. Available at Laings in Cardiff, the collection was introduced in 1948, creating the brand’s first social ‘family’ of watches. Since then their impressive accuracy and reliability have meant that they have become renowned timepieces in the world of watches. The first Seamasters were loosely based on the waterproof wristwatches made by the British military. Taking inspiration from the submarines that were used in World War II they used a rubber gasket to ensure water-resistance and achieved their first diving record in 1955 when a diver reached 62.5 metres. Whilst being incredibly technologically advanced, these were also wristwatches for everyday adventurers and they became a popular choice amongst watch lovers.

In 1993 Omega introduced the Seamaster 300m Diver watch – a timepiece that was set to become a favourite amongst explorers, divers and watch fans alike. The popular watch found fame when it featured on the wrist of the world’s most famous spy – James Bond. The handsome model was worn by Pierce Brosnan in Goldeneye and since then it has gained a loyal following. A tradition had begun and the world’s most famous spy has continued to wear a Seamaster in subsequent films.

Over the years the collection has continued to innovate, reaching new depths of the ocean. It has become the watch of choice for explorers and also military divers. Each new model that has been introduced has gone through strict testing and has continued to push the boundaries.
To celebrate the 25th Anniversary of the legendary timepiece the Seamaster Diver 300m has received a full makeover and has been updated inside and out. The ocean spirit remains, including details from its heritage, but every design aspect has been looked at and re-thought with technological improvements and handsome aesthetics. Now sized at 42mm the sleek dials, made from ceramic, re-introduced the wave pattern to pay homage to its diving roots. Inside the watch is the magnicent Master Chronometer Calibre 8800, giving the watch impressive precision, performance and magnetic resistance. The Seamaster is a legendary collection and throughout the years it has been part of diving and cinematic history. It’s a watch that continues to explore, testing limits as it goes.



View the collection at Laings, St David’s, 27 The Hayes, Cardiff, CF10 1GA, 029 2066 0890.

Omega - Master of the sea
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